For hotels requiring ongoing operational analysis, Hotel & Leisure Advisors offers asset management services to optimize the performance of the property. Hiring a qualified asset manager affords the property the opportunity for improved success. Lodging facilities require constant oversight by professionals who specialize in this asset type. We will work with the hotel management company and the owner to optimize the value of the hotel property. Our experienced consultants will offer specific services tailored to the client and their property. Specific service offerings include market research, operations oversight, accounting review, real estate tax assessment review, meetings with management, contract negotiations, and advice on various aspects of operating and marketing the hotel property.

As part of a yearly contract, consultants will make periodic site visits throughout the year. During the site visit, the consultant will conduct a financial review and meet with management concerning current performance, strategic marketing efforts, capital expenditure plans, and any other concerns management may have. Between visits the consultants will perform market research and financial analysis for the property. We will evaluate the effectiveness of current marketing plans, monitor performance of the hotel compared to the competitive set, monitor changes in the market, and conduct performance benchmarking. We will analyze financial performance on a monthly basis and identify areas where opportunities exist to improve performance.

As part of our asset management services, we will work with the management company and owner in performing contract negotiations and providing advice and/or assistance in selecting operators, franchisors, suppliers, contractors, and other outside services. Additionally, we analyze the compliance of the hotel with loan documents, franchise brand product improvement plans (PIP), and franchise agreements. Other services may be provided on an as-needed basis.

Receivership Services: As a court appointed trustee, H&LA acts as a receiver, controls cash flow and protects the operational integrity of the asset. The physical integrity of the property is protected through capital expenditure analysis and various asset management strategies. H&LA assists in determining the appropriate course of action for the property, including liquidation and disposition activities if required.

Services

• Market and Financial Feasibility Studies
• Appraisals and Tax Appeal Appraisals
• Economic Impact Studies
• Impact Analysis
• Management Company Analysis
• Litigation Support and Witness Testimony
• Operational Analysis and Review
• Asset Management Services
• Project Development Analysis and Property Condition Assessment
• Other Development Services
• Seminars, Presentations, and Industry Research