An impact analysis for a proposed hotel details the effects of that hotel in a market where an existing hotel franchise exists. An owner of an existing franchise or the franchising company may order an impact analysis when a new franchise is being considered in an area where similar ones are in operation.

David J. Sangree, MAI, CPA, ISHC is on the recommended list of many hotel companies to prepare impact analyses for their franchises. An impact analysis prepared by H&LA provides a detailed look at the actual performance of the subject hotel and considers demand sources for the proposed hotel. After performing various interviews in the market we prepare a detailed analysis to consider the potential impact on the existing property.

We utilize a detailed computer-based model to determine the existing demand at the objecting property and consider specific demand segments which may switch to a new property if it were constructed. We analyze potential additional demand which could come to the objecting property from having another brand affiliation in a general market. We estimate the amount of occupancy, average daily rate, and room revenue impact which may occur from the addition of a new property to an existing market. We estimate both base and incremental impact.

Services

• Market and Financial Feasibility Studies
• Appraisals and Tax Appeal Appraisals
• Economic Impact Studies
• Impact Analysis
• Management Company Analysis
• Litigation Support and Witness Testimony
• Operational Analysis and Review
• Asset Management Services
• Project Development Analysis and Property Condition Assessment
• Other Development Services
• Seminars, Presentations, and Industry Research