Hotel & Leisure Advisors performs other development related services on an as-needed basis. The following services are intended to assist the developer, corporate brand franchisor or owner with their development needs.
Site Analysis & Review
Hotel & Leisure Advisors provides site analysis to research potential locations for lodging and leisure facilities and preparing a detailed analysis on the location and reviewing performance of comparable properties. Studies include analyzing traffic counts, access, visibility, proximity and travel time, nearby visitor attractions, nearby corporate and group demand generators, and access to convention and event facilities. We analyze primary leisure, group, and commercial attractions and organizations within the market to identify distances from the site to potential demand generators.
This service is primarily for developers who have yet to purchase land for a proposed development, and who are in need of guidance in site selection. H&LA analyzes on a square foot and per acre basis, the viability of positioning the proposed facility within the given parameters of the proposed site. The deliverable is a written narrative and a site sketch, with a general building ‘footprint’ identified, at a proper scale. It is important to understand that this is not a building design exercise; the goal is to see if the project ‘fits’ within the target acreage. This task delivers a single viability conclusion. Zoning due diligence research is not included in this service.
This service provides the developer with the appropriate documents through which the design team is solicited and qualified for the project. Project goals are assessed and communicated in the RFQ/RFP package. Each request is tailored specifically for the individual project and clientele. The basic information and direction for the project needs to be established prior to the RFQ/RFP preparation.
Hotel Brand Facilitator
This service is for developers who need assistance with their current design approval process with the major brand chains. This service leverages existing brand knowledge and corporate processes to attain desired results. This service would be of interest to those developers using architects who are not familiar with the major brand chains and their protocols.
Hotel Brand Selection Assistance
This service provides a comparative brand analysis for a specific site. The information is used to choose one brand over another at a specific location. The deliverable is a written report that identifies brand characteristics and evaluates appropriateness. Recognizing the general franchise affiliation section already provided in H&LA’s feasibility studies, this service takes those recommendations to the next level, through contacting and interviewing the potential franchisor(s).
Hotel Brand Compliance Services
This service is provided to the brand chains that require assistance in reviewing and analyzing proposed projects. The goal is to ensure compliance with brand standards. The review can be done during the design of the project, or it can be done in the field during the construction of the project. This service protects the brand currency in the market.
Product Research Assistance
This service would specifically serve a request to analyze new products or construction techniques coming into the market and to make recommendations regarding their effectiveness, ease of integration, and cost implications. Interviews would be held with consumers, contractors, code officials, maintenance personnel, and others. The analysis is provided in a written report.