Laurel A. Keller

Director of Appraisal & Consulting Services
Hotel & Leisure Advisors, LLC
14805 Detroit Avenue, Suite 420
Cleveland, Ohio 44107-3921
Phone: 216-228-7000, ext. 22
Fax: 216-228-7320
E-mail: lkeller@hladvisors.com
LinkedIn: www.linkedin.com/in/klaurel
Website: www.hladvisors.com

Professional Affiliations

Associate Member of the Appraisal Institute
World Waterpark Association (WWA)
Ohio Travel Association
Ohio Hotel and Lodging Association
Purdue University Alumni Association
Purdue Club of Cleveland, Ohio
National Golf Foundation
National Ski Areas Association
International Association of Amusement Parks and Attractions (IAAPA)

Education

Bachelor of Science in Hospitality Management, Purdue University, 1997

Appraisal Institute courses:

• Appraisal Principles
• Appraisal Procedures
• Income Capitalization
• General Applications
• General Appraiser Report Writing & Case Studies
• General Market Analysis & Highest and Best Use
• Advanced Income Capitalization
• Advanced Concepts & Case Studies
• National USPAP Course
• Business Practices and Ethics
• Investment Analysis for Appraisers
• Fair Housing

State Certification

Holds a Certified Real Estate Appraiser’s License in the state of Ohio

Experience

• Director of Appraisal & Consulting Services, Hotel & Leisure Advisors, Cleveland, Ohio since December 2011
• Senior Associate, Hotel & Leisure Advisors, Cleveland, Ohio, Mar 2007 – Dec 2011
• Associate, Hotel & Leisure Advisors, Cleveland, Ohio, October 2005 - March 2007
• Associate, U.S. Realty Consultants, Inc., Cleveland, Ohio, 2001-2005. Completed various consulting and appraisal assignments nationally.
• Revenue Manager/Outside Sales Manager, Sheraton Airport Hotel, Cleveland, Ohio, 2001. Completed Starwood's Revenue Management Training Program and implemented rate management strategy for the 280-room full-service hotel.
• Sheraton City Center Hotel Cleveland, Ohio, 1998-2001. Hired as Restaurant Manager of this 470-room full-service hotel in 1998. Promoted to Front Office Manager in 1999.
• Dining Operations Manager with Avon Oaks Country Club, Avon, Ohio, 1997-1998. Oversaw daily operations of 350-member club including à la carte member dining and catered events for 10 to 600 guests.

Ms. Keller has management experience with various hotel and country club properties. She has been a hospitality consultant and appraiser since 2001, and has completed over 200 assignments in 32 states. She has appraised individual assets ranging in value from less than $1,000,000 to well over $100,000,000. Ms. Keller manages projects completed by other associates and testifies at hearings regarding appraisals completed. She has generated appraisals, market feasibility studies, economic impact studies, operational reviews, and impact studies for a wide variety of leisure and hospitality oriented property types, including:

• Hotels and resorts
• Casinos
• Timeshare, fractional, and whole ownership condominium resorts
• Private, semi-private, and public golf courses and country clubs
• Traditional ski resorts and artificial ski and snowboard slopes
• Indoor and outdoor waterpark resorts
• Restaurants
• Other assets such as zipline and ropes challenge courses, skateparks, family entertainment centers, marinas, state park lodges and campgrounds, and mixed-use entertainment and retail centers

Published Articles

"Weight Loss Resorts are Boon to Developers" HotelNewsNow.com and Hotel Online, August 2012

"Lower-Tier Sale Prices Plummet; Upper-Tier Prices Soar: An Analysis of 431 Recent U.S. Hotel Sales" HotelNewsNow.com and Hotel Online, March 2011

"Value Place - A Hotel/Apartment Fusion" Hotel Online, July 2009

"Unique Ways for Resorts to Radically Increase Revenue," Developments Magazine, an ARDA publication, April 2008

"Ohio's Lodging Market: Historical Analysis & 2006 Forecast," Hotel Online, March 2006

"Indoor Waterpark Resorts Continue Impressive Growth in '05," Hotel Online, January 2005

"Hotel Capitalization Rates Drop," Hotel Online, March 2004

"Cleveland Market at Bottom with Improvement Predicted," Hotel Online, January 2004

"Slow Road to Recovery in Ohio Cities," USRC Hospitality Perspectives, Spring 2003